Bonnie Brooks

Backend Key to Newspaper’s Future

Backend Key to Newspaper’s Future

In 1998-1999, I was privileged to work for the brilliant Darcia Joseph and head up New Products for the Globe and Mail. Our top aim then was to add (conventional) content strategically, by Reader Segment (solid research courtesy of Luke Sklar’s team) and blunt the launch of Conrad Black’s highly touted National Post. The nation [...]

Continue reading →

Logo Direction Speaks Volumes

Logo Direction Speaks Volumes

JC Penney has a new  logo;  the design direction speaks volumes about where they want to go with their troubled business after (some say prematurely) shuttering a ’boutique of boutiques’ store concept. The new uber-clean sans-serif curvy tricolor cube seems to fit alongside contemporary youth-appeal colours/ logos such as that of Tommy Hilfiger. This is a fresh [...]

Continue reading →