Aston Martin

Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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AutoShow Staffers Stuck in Park

AutoShow Staffers Stuck in Park

I was at the AutoShow yesterday; the vehicles were smokin’ hot; but many of the staffers were freezing cold. The staff you select for a consumer show is crucial. It reflects on your image; after all, staff gives a ‘first impression’ of a brand. I never understood why companies bother to exhibit at a show, [...]

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