Asset Management

New Product Development a Funnel, Not a Pipeline

New Product Development a Funnel, Not a Pipeline

A young associate has asked why I refer to a New Product development ‘funnel’. Surely I mean ‘tunnel’, right? Perhaps ‘pipeline’?  Nope – it’s a funnel. A funnel narrows the flow, it usually also has a filter to keep unwanted substances out. My consultancy seeks out underdogs- firms with what they feel is a promising [...]

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Two Techies, Two Paths

Two Techies, Two Paths

HP & Dell are taking 2 very different paths to try to turnaround their fortunes. HP did see the potential of tablets but failed in that category, and withdrew their entry a month after launch (ouch). They’ve apparently now given up; they’re radically cutting staff, to focus on a (slowing) PC market, presumably aiming to [...]

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Brazil’s Infrastructure Getting a Double-Double-Boost

Brazil’s Infrastructure Getting a Double-Double-Boost

Beef & Beach Volleyball. Auto’s & Airplanes. Rubber & Rio. Petrobas  & Pele. Ayrton Senna & Anderson Silva. Football & Fittipaldi & Football.  Robinho & Ronaldinho. Next time you’re on an Embraer plane, think again about its maker- Brazil, a developing nation that’s already the world’s 5th or 6th largest economy. It’s hosting BOTH the [...]

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Public Relations: After-the-Fact Corporate Social Responsibiity

Public Relations: After-the-Fact Corporate Social Responsibiity

Not one but THREE full page color ads in The Globe and Mail national newspaper on August 7. Two were Public Relations-type ads and all 3 reflect band-aids or after-the fact attempts to address a shortfall in corporate ethics or actions. Wish someone had advised the firms sponsoring those ads how much cheaper & more [...]

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CTV’s Jen Ward Asks the Hard Questions on RIM

CTV’s Jen Ward Asks the Hard Questions on RIM

Black Days for Blackberry. Here’s Jennifer Ward asking the tough questions: Of the many smart questions she asked, the most sage is: Will Consumers Wait (until 2013)? As a Blackberry user myself, I doubt that many of us will wait that long. There are just too many advantages to having an iphone or Android device [...]

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Don’t Forget to Brush Under the RIM

Don’t Forget to Brush Under the RIM

That sound of flushing is the sound of RIM share values circling down. RIM is led by a CEO so strategically limited that he said ‘staying the course’ was viable when he promoted to the post. How much time (and shareholder value) was lost as Mr. Heins climbed the ‘Strategy 101′ learning curve? Who knows. [...]

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Will Apple Suffer From GASS?

Will Apple Suffer From GASS?

People have recently asked me what could possibly stop the unstoppable Apple. They have the hardware, the app-contributing world,the content library, cool-factor designs, Genius customer service folks, etc. But, in theory, Apple could suffer from GASS. It’s only hypothetical, and it would be a monstrous joint venture of incredible complexity (and even some internal conflicts) [...]

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Design More & More Crucial for Global Behemoths

Design More & More Crucial for Global Behemoths

Earlier this month Pepsi recruited a new head of design, luring Mauro Porcini from 3M. A few years ago, that wouldn’t have made the news; the fact that it does now, reflects some new realities: the challenge of achieving design commonality globally, while recognizing local/ language realities; and the size & complexity of the growing [...]

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Customer Service Is Driven by Values

Customer Service Is Driven by Values

Fourth semester Seneca Global Marketing students made Group Presentations yesterday; I wasn’t at all surprised they were well prepared and did a terrific job; their Prof is Tim Richardson. What DID surprise me was their emphasis on the VALUES of the companies they investigated. Starbucks was lauded for its ethics eg fair trade practises. The [...]

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Channeling Success

Channeling Success

I finished my Marketing Channel lectures this week; lots of big changes & challenges in the ‘Place’ part of Marketing’s 5 P’s. A good time to sum up; first -the Classics. I urge clients & students alike to take into account 3 Classic Considerations: Structure! What is the ideal structure of the channel(s) for my [...]

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