Asset Management

Logo Direction Speaks Volumes

Logo Direction Speaks Volumes

JC Penney has a new  logo;  the design direction speaks volumes about where they want to go with their troubled business after (some say prematurely) shuttering a ’boutique of boutiques’ store concept. The new uber-clean sans-serif curvy tricolor cube seems to fit alongside contemporary youth-appeal colours/ logos such as that of Tommy Hilfiger. This is a fresh [...]

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Boomer Bucks Beckon!

Boomer Bucks Beckon!

Some recent resourceful approaches show that, though Boomers are getting old & their homes are already full of ‘stuff’, there remains an opening to tap into their wallets marketing non-traditional upscale items & indulgent experiences. Witness these Boomer Brand moves:   National Geographic a name powerful with Boomers (bet you can still recite the ’du-du-du-daaaaahh-duh‘ ballad) is marketing [...]

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Caveat Emptor on Consulting

Caveat Emptor on Consulting

A recent Nielsen-BCG (Boston Consulting Group) study made me think of the adage Caveat Emptor (buyer beware). The Finding: things have changed in the competitive/ consumer world (Implication: you must hire experts now! ie the goal of all New Paradigm reports). Consulting can be slick or substantial. It can generate PR-savvy appearances & career advancement, or business results. Different goals, [...]

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New Apple HQ Will Test Cook’s Character

New Apple HQ Will Test Cook’s Character

The Apple ‘Mothership’ HQ lauded by myself (starting 2 years ago!)  and by others, is becoming a thorn in Tim Cook’s hide. It started as an undoubtedly a well-motivated, heartfelt, sincere adventure. Then-boss Steve Jobs cared enough about employees to give them a world-leading work environment, got quite involved eg personally pleading for zoning approvals [...]

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Prepared to Go Against the Grain?

Prepared to Go Against the Grain?

“Going against the grain” is a phrase woodworkers know quite well: it describes the challenge of sawing wood at 90 degrees to the grain, or ‘against’ the grain direction. It’s done with a ‘crosscut’ saw- a slow, tough process. Crosscut saws have many small teeth, as befits the limited rate of progress & wood dust [...]

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Ripples Can Get You Into Deep Water

Ripples Can Get You Into Deep Water

Marketing driven, ambitious global consumer product firms tend to attract ambitious recruits who push for ambitious short term plans to build career momentum fast. Momentum is everything to keen well educated A-Personalities who aim to move up quickly. A downside is a tendency for the firm to be led down the garden path- ie led [...]

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Auto Firms Drive Branding Dilemma

Auto Firms Drive Branding Dilemma

Auto companies have always provided a visible yet unusual ‘observation school’ on branding lessons & approaches. More than that, the Auto sector provides humbling lessons to Marketers. In the Auto Industry, theoretically better brand portfolios aren’t always enough for a firm’s success, and theoretically inferior branding approaches don’t necessarily prevent a firm from achieving success. [...]

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Retail Survives via Patience, Creativity

Retail Survives via Patience, Creativity

Retail stores, and especially Department stores, have survived many doomsayers. That might have something to do with the ever-creative folks that retail attracts, the long-term nature of some investors behind them: Westons holding Holts & Loblaws; the Sobey family with Empire; the Albrechts with Aldi the Butts and Wegmans with their namesake US retail icons [...]

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Three Things to Worry About

Three Things to Worry About

Maybe it’s just the Monday Blues, but I see economic risk right now on multiple fronts. Not on the one you’re probably thinking of- sure, a US Fiscal Cliff looms, but didn’t we all expect that to go to the wire & past? ie only be resolved after 11th hour politicking, brinkmanship & posturing? Nope; [...]

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Rona & HMV Make Demographic / PLC Blunders

Rona & HMV Make Demographic / PLC Blunders

On Friday Rona announced they would “take a step back and simplify our business model” (D Boies, Acting CFO).  They’ll now shift to smaller sized retail outlets, versus massive suburban outlets, which are – surprise! -no longer so profitable. Duh. Utterly foreseeable! Rona did loose customers to Home Depot and new-to-town Lowe’s. But what’s killing [...]

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