Asset Management

BB Finally Gets Game- in Last Minutes of Play

BB Finally Gets Game- in Last Minutes of Play

At Jam Asia, Hong Kong, a fairly full plate of BB10 leisure apps announced by BB. Some new, some available elsewhere/previously. All in all, for Blackberry a ‘critical mass’ of such content. Better late than never? Angry Birds (available on previous BB platforms) does give a not-so-serious twist to a very dry brand. Having lots of [...]

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Backend Key to Newspaper’s Future

Backend Key to Newspaper’s Future

In 1998-1999, I was privileged to work for the brilliant Darcia Joseph and head up New Products for the Globe and Mail. Our top aim then was to add (conventional) content strategically, by Reader Segment (solid research courtesy of Luke Sklar’s team) and blunt the launch of Conrad Black’s highly touted National Post. The nation [...]

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First Mover Status a Winner in True North

First Mover Status a Winner in True North

This summer, a frequent Global Marketing course topic was ‘First Mover advantage’. I taught Pepsi’s countertrade tactic to win 1st-to-market access in the USSR. You read that right- the USSR, not Russia. Pepsi entered a still-Soviet Union long before comrades embraced Capitalism. They gained access to that market, in exchange for exporting the USSR’s vodka- which became [...]

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New Logo Shortchanges the Mint

New Logo Shortchanges the Mint

The new Royal Canadian Mint logo leaves me feeling shortchanged. The old logo (see ’1996′ below) had an admittedly 1970′s industrial style; hard edges & metallic heritage. The new logo? Apparently a ‘maple leaf sky’ is raining coins. Essential Background: the Mint does big business around the world, fabricating other countries’ circulation coin, collector coins and [...]

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Blackberry Predictions Not Magic

Blackberry Predictions Not Magic

For folks asking by email or in person (you can also Comment via blog post; it’s private) I’ll answer your Blackberry themed questions all in one spot: 1. How did I know this quarter’s results BB would disappoint? I didn’t ”know”; I merely predicted, based on classic market behavioural factors(see #6 below). 2. What’s next for [...]

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Threesome Spells Conflict

Threesome Spells Conflict

Is trouble brewing on the Enterprise? Not the Star Trek Enterprise, the Enterprise I.T. market. Threesomes present BIG potential for conflict. Feelings of betrayal, exploitation. Microsoft makes a deal with Oracle on Clouds. Okay. Then Oracle cozies up to salesforce.com- presumably to enhance their future BigData access & B2B ties.  That potentially put Oracle between Microsoft and the customer (the [...]

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Culture-Check It!

Culture-Check It!

Puerto Rican-born Americans apparently die of alcohol-related ailments at a tragically higher rate than other New Yorkers, which makes makes marketing alcohol to folks intending to celebrate NYC’s Puerto Rican Day Parade on June 9th, a bit of a touchy tightrope. Not for one beer maker! Coors not only pointed a mega-size drink at the community [a 20 oz [...]

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Lundquist Big Data Article No April Fools Joke

Lundquist Big Data Article No April Fools Joke

Eric Lundquist is not just the ex Editor in Chief of PC Week (now renamed eWeek). He’s also a rare breed – a pro with decades of technology expertise who can communicate, even to non-techies. Been a fan for 5 years; when I lead creation of new data products for a couple Alliance Data divisions, I [...]

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‘Aberblunder’ Bobbles It Again

‘Aberblunder’ Bobbles It Again

For a supposed style icon, Abercrombie & Fitch isn’t showing style in how it handles its image. Two years ago, I ripped A&F for a not-so-subtle blunder when they tried to ‘bribe’ the lowbrow JerseyShores reality TV show. They indiscreetly slammed down a big money offer when Mike ‘The Situation’ proclaimed his love of the brand. Clearly, a non Blue Blood sporting more muscles than [...]

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Canada’s Ethics Standards Reveal Givers,Takers

Canada’s Ethics Standards Reveal Givers,Takers

There are those who give and those who take. When a nation tries to set a squeaky clean ethical standard, as Canada TRIES to do, there will be those firms who honour that effort- and a few who ride on the efforts of others, using that reputation to their own advantage. Canadians of generations past worked hard [...]

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