American Apparel

Gatorade Gets It Right for Women

Gatorade Gets It Right for Women

A proud dad to 2 healthy daughters, I respect companies & brands that depict women in a smart, progressive light. Recently I saw a Gatorade Ad that promotes keeping girls active in sports longer. That’s a worthy goal, at a time when society encourages them to abandon sports, ‘look grown up’ & succumb to American [...]

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The Tao of Exclusivity

The Tao of Exclusivity

I recently saw a Busker festival; a rare chance to see street performers do the seemingly impossible- contortions, magic, and so on. It’s the unexpected and the surprise that makes such a performance more remarkable – if one saw it every day, it  would lose its lustre. Retail chains that expand, know this well. Their [...]

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