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Big Data – Batter Up!

Big Data – Batter Up!

My recent post about Big Data inspired some in-person inquiries (btw you need not await a 1:1 conversation; just hit ‘Comments’); namely: What Is It? Why Care from a business POV? Who Is Already Into It? I headed New Products at one on the Big Three global data houses a few years ago. Not long ago, I [...]

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Experience the WalMart Irony

Experience the WalMart Irony

WalMart is saying it will wow shoppers with an amazing new ‘in-store experience’. Boy- things change! WalMart rose to prominence as the retailer that removed virtually every facet of the ‘experience’ provided by traditional stores. Stores that helped you find items, special ordered items for you, gave workers a living wage & full time benefits, supported local [...]

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The Hot Fields?

The Hot Fields?

At times, my Consulting & Teaching worlds overlap, but not often. Consulting projects emerge from market needs for my core expertise: 5 year plans, growth strategies, new product development, channel management, customer research, data analysis. A project typically requires skill in many ’functions’ (Market Research, Marketing Communications, Strategy) that traditional Academia consider as separate ‘functions’ tidily split into distinct disciplines. [...]

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Breaking Up Is Hard to Do… In Shopping

Breaking Up Is Hard to Do… In Shopping

This spring I asked my Marketing Channels students to break up 1 ‘bricks & mortar’ transaction, and 1 e-commerce transaction, into the components of that purchase, evaluate the retailer/ etailer’s performance at each step, and suggest ways to improve to refine the  Customer Experience (insert buzzwords here: turn Good to Great, Elevate the Service experience, create [...]

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This E-Commerce Battle Delivers the Goods!

This E-Commerce Battle Delivers the Goods!

The e-commerce battle is intensifying even more- it’s a battle featuring aggressive one-upmanship. And it’ll have BIG consequences for the way you (as a consumer) order and receive goods of all kinds. To better predict what might happen next, it helps to separate ‘buying’ into steps: 1. shopping, 2. checkout, 3. delivery, 4. follow-up. And [...]

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Office MAX Sees Wisdom of MIN

Office MAX Sees Wisdom of MIN

Crains has reported that Office Max, like WalMart & Best Buy- will make a push in small stores ie 5,000 to 10,000 sq feet. Why is this seen as ‘news’?  Two generations ago, high-service ‘small stores’ dominated retail, as they had since time began. Big Box formats, in Suburban/ Outskirts locations, are a recent wave [...]

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Channel Insights for All (& For MRK526 Class!)

Channel Insights for All (& For MRK526 Class!)

Getting a product or service to market has always been a challenge. The channel partners you choose effect the speed/ type of your success, and your brand image. These days, you have more Channel options than ever, and they’re seeing more & more overlap with eachother, and with new technologies. Here’s a list of sources, [...]

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Only One Chance to Make a First Impression

Only One Chance to Make a First Impression

Going global means looking afresh at market possibilities. Of course most firms apply their ‘elsewhere proven’ home-market business/marketing model, but often a new market has different competitive situations, social/ cultural norms & unmet consumer needs. What does that mean? It means you look anew at a market, where your particular highest-fit opportunity may be, then [...]

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When Can You Sleep With the Enemy?

When Can You Sleep With the Enemy?

I suspect this post is a work-in-process (believe it or not, most of my posts are fully formed thoughts, according to my crude standards). Topic For a Sunday: When can you sleep with the enemy? What brought this to mind? This week’s news that WalMart is dropping the Amazon Kindle. You might find that consorting [...]

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WalMart Wakes Up!

WalMart Wakes Up!

WalMart woke up with ‘Coyote Ugly regret’ this week. Yesterday’s NY Times reported that WalMart decided to stop selling Kindles. Seems Bentonville realized who they were in bed with- yep, their biggest future competitor, Kindle’s backer, Amazon! The Kindle is an e-reader & more; it’s also an effective gateway to guide consumers to other Amazon-purchased [...]

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