Advertising

Nuther Infographic That’s Defacto Marketing

Nuther Infographic That’s Defacto Marketing

Great example now on nerdgraph;  why not visit and count how many of its multitude of infographics are defacto marketing tools sponsored by private sector &/or public policy organizations (sometimes it’s hard to tell!). This piece tries to convince you to avoid unethically mined African diamonds. Who might benefit from the perpetuation of this message? Perhaps providers of other precious [...]

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Rethinking What’s an “Ad” In New Media

Rethinking What’s an “Ad” In New Media

Today I was cruising nerdgraph, and found a cool infographic. Infographics depict neat trivia & facts on 1 theme in a poster-style pinnable format. Or printable, if you still do that. Often with humour, always with cool stats, facts & some surprises. Nerdgraph.com is a ‘community center’ where nerds hang out; a table of trivia knobs [...]

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Coke Is No Zero on Cultural Sensitivity

Coke Is No Zero on Cultural Sensitivity

Coke Zero scored scored a connection with me via a new spot that’s Made In Canada, For Canada, About Canada, Using Canadian Talent & Icons. Terrific work showing HUGE cultural sensitivity. Coke? A brand from Atlanta? Isn’t that the only city ever to have two shots at having an NHL team, but blew it both times? Yes, but Atlanta-based Coke has a [...]

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Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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Dew Get Some Common Sense!

Dew Get Some Common Sense!

Warning: Do NOT click on the 2 ad links in this post (if they’re still up) unless you’re willing to be badly offended. By now, you have no doubt seen Tyler The Creator’s latest stunt; an offensive (now-pulled) ad for Mountain Dew. Just how Pepsi (Dew’s parent) ever let the ad be created, let alone aired, is [...]

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Ethical Debates for Marketing/ Marketers

Ethical Debates for Marketing/ Marketers

I was teaching a 4th semester class this week; when we reached the topic of Needs & Wants, a thoughtful a student interjected to ask if what marketers do, is ethical. Really good question, and well worth debating. Most ethical decisions are yours to make one on one. An exec recruiter was offended I wouldn’t [...]

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Domestic Retailer Plays a ‘Heritage’ Card

Domestic Retailer Plays a ‘Heritage’ Card

You may have sen recent Canadian Tire Corp (CTC) ads that proudly remind us how they’ve been part of Canadian consumers’ lives for generations. The new ads also allude to some of their past ads (incl. an icon ad: sentimental hard-working farmer brings home a hard-won bike for a surprised, appreciative son). Canadian Tire is [...]

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Gatorade Gets It Right for Women

Gatorade Gets It Right for Women

A proud dad to 2 healthy daughters, I respect companies & brands that depict women in a smart, progressive light. Recently I saw a Gatorade Ad that promotes keeping girls active in sports longer. That’s a worthy goal, at a time when society encourages them to abandon sports, ‘look grown up’ & succumb to American [...]

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Distilling Success From Don’s Club

Distilling Success From Don’s Club

It’s Sunday evening; millions fervently await another ‘Mad Men’ episode. The last ended in a battle- literally. ‘Breaking Bad’ is arguably a better quality show, and ‘Modern Family’ is more important, but 1966-era Mad Men has style, earning accolades for depicting then-stylish spending. The show’s characters’ choices are scrutinized by viewers, as these choices convey [...]

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Rallying Raleigh: Proof of the Power of Public Input

Rallying Raleigh: Proof of the Power of Public Input

North America’s ‘drive everywhere’ culture has an undeniable impact on one’s physical & emotional well-being. On visits to Europe I was struck by how sociable a daily walk from work might be. You buy a baguette at a bakery, a pack of aspirin (that dissolve in water!!!) at a Pharmacy, a bottle of wine at [...]

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