5 P’s

Rallying Raleigh: Proof of the Power of Public Input

Rallying Raleigh: Proof of the Power of Public Input

North America’s ‘drive everywhere’ culture has an undeniable impact on one’s physical & emotional well-being. On visits to Europe I was struck by how sociable a daily walk from work might be. You buy a baguette at a bakery, a pack of aspirin (that dissolve in water!!!) at a Pharmacy, a bottle of wine at [...]

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Power of the Pentagon: 5 P’s

Power of the Pentagon: 5 P’s

Not so long ago we had never heard of Marketing’s ’5th P’, Public Input, but we occasionally felt its wrath. Public Input ‘happened to’ Marketers and they adjusted. Smart marketers now turn it into an advantage, actively seeking ‘Public Input’,  just as they solicit/ manage Consumer Research & Product Development Design. In the ‘public’ sector, [...]

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5th P (Public Input) Keeps Growing in Power

5th P (Public Input) Keeps Growing in Power

I’ve posted previously on the power of the ‘5th P‘ of Marketing, Public Input. I’m genuinely surprised at the rate at which that power is growing. Recently, Rush Limbaugh advertisers dropped faster than RIM share’s price, after his Sandra Fluke ‘slut’ insult generated immediate, furious consumer reaction. Backlash over ‘Pink Slime’ caused Safeway & Fred [...]

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A Community of Opportunities

A Community of Opportunities

Lately I’ve seen a few initiatives all focused on creating a community of like-minded folks, or building on a community. I would define “Community” as ‘a manifestation of meaningful connections’. Websters defines it as “a group of people with a common characteristic or interest, living together within a larger society”. Recent examples? A TV ad [...]

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The ’5th P’ Makes Sinner Brands More Vulnerable

The ’5th P’ Makes Sinner Brands More Vulnerable

Even as brands go global and, at their best, are ever more valuable, some recent trends point to brands being more vulnerable if mis-handled. I won’t call brands today ‘fragile’, but I might say that sins can now hurt a brand faster than ever. Especially given the growing power of ‘The Fifth P’ of Marketing [...]

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