BB Finally Gets Game- in Last Minutes of Play

At Jam Asia, Hong Kong, a fairly full plate of BB10 leisure apps announced by BB. Some new, some available elsewhere/previously. All in all, for Blackberry a ‘critical mass’ of such content. Better late than never?

Angry Birds (available on previous BB platforms) does give a not-so-serious twist to a very dry brand. Having lots of (memory-sucking) streaming network news/ sports/ show media sources (with a big twist on Asian audience content) is essential in a One-Device BYOD era. CBS Sports, ABC, NBC, Discovery, History…

Though perhaps too late to the party?

The magic buried in the long list might be BB’s pairing to a few China-specific social networking/chat  properties:  Kaixin, Sina Weibo, WeChat. None are at the top of their game anymore, but not are forgotten, either.

Here’s the release

September 26, 2013
Top Brands Bring New Apps to BlackBerry 10 CustomersBlackBerry Jam Asia Developer Conference to Showcase New Applications
WATERLOO, ONTARIO–(Marketwired – Sept. 26, 2013) – More top brands are bringing new applications to customers on the BlackBerry(R) 10 platform. Today at the BlackBerry Jam Asia Developer Conference in Hong Kong, BlackBerry(R) (NASDAQ:BBRY)(TSX:BB) will be showcasing the application experience on BlackBerry 10 and talking about new app partners.”BlackBerry has a strong lineup of top brands building great applications for BlackBerry 10,” said Martyn Mallick, Vice President of BlackBerry World and Global Alliances at BlackBerry. “We remain focused on bringing relevant, sought-after apps to the BlackBerry World storefront, and we are excited to announce and welcome these new partners to BlackBerry 10.”New apps now available and committed to coming soon include: 

Business and Productivity

 

Bloomberg, Citrix Receiver, CommonDesk ARCviewer, Evernote, First Direct Banking On The Go, HDFC Banking, ICICI bank and National Bank of Canada

 

Security and Compliance

 

Cellcrypt Mobile, CommonDesk Compliance Engine, Fixmo Sentinel, Retain for BlackBerry Powered by GWAVA, RSA SecurID(R) Software Token and SafeNet MobilePASS and SafeNet Authentication Service (SAS)

 

Entertainment and Multimedia

 

ABC, ABC Family, Discovery, E! Online, GMM TV, History App, Hype Machine, KK Box, KlikMusik, MTV Coke Studio, NBC, Quickflix, Sohu TV, Ultimate History Quiz, and Wowloud

 

Gaming

 

Angry Birds-GO!, Bad Piggies, Despicable Me: Minion Rush, Doodle Jump, Icy Tower Classic, Icy Tower 2, Real Racing 3 for BlackBerry 10 and The Sims FreePlay for BlackBerry 10

 

Lifestyle and Sports

 

CBS Sports App, Kereta Api Indonesia, Kingsoft Powerword, MTV Nightfinder, The Perfect Year App by InsideHook, Qoo10, SBS Transit, Star Health and Zalora

 

News and Publications

 

Channel NewsAsia, Flipboard, FTChinese.com, Her World Indonesia, Infokomputer for BlackBerry, MSN App and Shanghai Daily

 

Social

 

Kaixin, QQ, Sina Weibo, and WeChat

 

About BlackBerry

 

A global leader in wireless innovation, BlackBerry(R) revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, visit www.blackberry.com.

 

Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”, “may”, “will”, “should”, “intend”, “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of BlackBerry’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com orwww.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry’s forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

 

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

CONTACT INFORMATION:
Media Contact:Sam LoweBlackBerry Media Relations519-888-7465 x77273mediarelations@blackberry.com 

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Investor Contact:

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